A close up, detailed view of the LED device included in CO. by Colgate's Supernova rechargeable at home teeth whitening kit.

SuperNova Rechargeable At-Home Teeth Whitening Kit

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A brilliant blast of stellar whitening to give dull teeth an intense glow-up. With our SuperNova system we fused 2 powerful technologies — our advanced hydrogen peroxide serum plus patented blue LED device— for a futuristic, luminous smile. Get ready to shine! Get six shades whiter teeth in 10 days* with this exceptional at-home teeth whitening kit designed for no tooth sensitivity.

Benefits & Features:

  • Professional level whitening in just 10 minutes a day*
  • 6 shades whiter teeth* 
  • Rechargeable LED device
  • Designed for no tooth sensitivity
  • Enamel-safe 
  • 30+ treatments; once out, just purchase a new It’s Lit wand to keep using

Counter Worthy Contents: 1 Rechargeable LED Teeth Whitening Device with Charging Case, 1 Whitening Wand (0.08 FL OZ (2.5 mL)), 1 USB Cord

*10 minutes per day for 10 days. Use as directed.

How to Use

  • CHARGE IT UP: Charge to 100% before first use (FYI: Solid green light = fully charged) 
  • Brush teeth! 
  • Pat teeth dry and apply It’s Lit to top row of teeth. Wait 10-15 seconds 
  • Repeat process on bottom row (FYI: first use may take up to 20 clicks)
  • Insert tray into mouth 
  • Turn it on 
  • Serum activated 
  • SUPERNOVA AND CHILL: Wait 10 minutes 
  • It’ll beep once halfway through. Two beeps says you’re done 
  • Do not eat or drink for 4 hours. After 4 hours, brush teeth.


Alcohol (Solvent), Acrylates/Octylacrylamide Copolymer (Polymer film former), Water (Solvent), Hydrogen Peroxide (Whitening agent)